Trusted Agency across NORAM, Europe, EMEA and APAC.
THE PERFORMANCE GUARANTEE
If we don't beat your current campaign performance, you don't pay.
Our methods have a proven track record of improving on legacy performance, 90%+ of the time. We use probabilistic models and our own proprietary bidding methodology on Google Ads. We do not use Google’s automated bidding options that other agencies rely heavily on.
| Features | Big Agencies | Mouseback | Freelancers |
|---|---|---|---|
| Account Attention | You're one account among hundreds. | A certified senior specialist stays on your account. | One person with limited hours. |
| Execution | Passed off to junior managers. | Google & Meta-certified campaign managers with international experience, working alongside statisticians. | Strong on strategy, thin on execution. |
| Optimization | Templated playbooks across multi-sector clients. | Augmented intelligence combining decades of cross-industry experience with real-time optimisation & in-house AI modules. | Manual, single-channel focus — no enterprise or multi-market experience. |
| Reporting | Monthly passive PDF reports on autopilot mode. | Data-driven, actionable insights with clear revenue impact that uncover opportunities automated reports miss. | Basic manual updates. |
Try Our 100-Checkpoint Audit
5 business days, 1 review meeting. We’ll uncover revenue opportunities, map out actionable tactics, and show you exactly how we can improve your baseline. If we convince you, we get the account. If not, you keep the audit and growth strategies - no strings attached
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Capture Intent. Convert Traffic. Own the Top of Search.
Smart Google & Bing campaigns managed with active oversight and continuous optimisation; never built once and left on algorithm autopilot.
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Engage High-Intent Buyers Across the Feed.
Innovative campaigns with scroll-stopping ads across Meta (Facebook & Instagram) and LinkedIn, mapped to real buyer behaviour.
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Build Qualified Pipeline for High-Value Sales Cycles.
Targeted B2B campaigns designed to engage senior decision-makers, nurture complex deal cycles, and turn demand into revenue.
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Uncover Account Inefficiencies. Recover Wasted Budget.
An inside-out audit of your SEM program to evaluate campaign strength, uncover opportunities, and deliver actionable insights. This is the audit that backs our performance guarantee.
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We Fix Your Conversion Bottlenecks.
Scaling ad budgets won’t fix a leaky conversion setup. We audit campaign structure, identify gaps in tracking, KPIs and lead generation, and fix what’s holding performance back.
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Expand Your Agency’s Performance Capabilities.
Plug a seasoned marketing team into your agency. We handle Paid Search & Paid Social behind the scenes while you remain front and centre with your clients.
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Reduce OTA Dependency. Capture Direct Bookings.
Drawing on experience managing 1,000+ hotels worldwide, we help reduce OTA commissions and overheads, improve guest retention, and increase direct room bookings.
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TACTICS NOT SEEN ELSEWHERE
If your Google Ads performance relies on automated bidding — like Target ROAS, Target CPA, or PMax — there’s a strong chance we can beat your current performance. Our proprietary bidding methodology leverages our Founder’s 23 years of bidding expertise and is further accelerated by our custom AI modules.
To execute probabilistic statistical modelling, data density is critical. We’ve found that click data from businesses generating under £40,000 or $50,000 in monthly revenue tends to fall below the threshold required for our proprietary bidding methodology to perform effectively.
FEATURED PROOF
See how we transformed a Global Travel-tech Provider’s Paid Search Program into a mainstream revenue-generating engine.
A few thoughts from the people whose accounts we’ve managed.
LET’S CHAT
Whether you’re looking for a performance boost, a change in agency, a white-label performance partner, or just a second opinion, we’ll show you your true potential and prove that we can get you there.
Mouseback is a specialist performance marketing agency
Ilex House, 94 Holly Rd, Twickenham TW1 4HF, UK
+44 7432 617781
karthik@mouseback.co.uk
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