LEADERSHIP
Mouseback is helmed by a veteran with 25+ years in digital marketing, working alongside industry giants across various verticals.
Karthik Manick
MD, Mouseback
Karthik is an experienced director of digital marketing with a 20+ year track-record of delivering growth in ecommerce revenue or leads, primarily for corporates. His deep knowledge of performance marketing strategy and significant corporate experience has delivered discontinuous growth for all accounts/campaigns worked on in the past 20 years. Has been interviewed in New Media Age, UK twice and was the key speaker in Google’s B2B Science of Search seminar 2009, London.
We are a Google Partner Agency
We are a Google Partner Agency helping businesses reach their target audience through various platforms on the Internet.
A Compact Team of Seasoned Experts
Every output from our certified paid media experts is augmented by practical AI models, including our own custom-built modules. We’re a 16-member team made up of:
A Methodology Built Over Decades
For more than two decades, we’ve been honing our craft across sectors, campaigns and changing media landscapes. Along the way, we’ve developed a proprietary bidding methodology shaped by hard-won multi-sector global experience.
At the core is a probabilistic model that helps us make sharper decisions about where to put your advertising budget and how to manage campaigns more effectively.
A Team for your Team
When you work with us, we take responsibility for the targets we agree on.
We function as an extension of your marketing team, alongside people who understand the international market and take ownership of performance marketing.
No unnecessary layers of agency-client management. Just a straightforward working relationship, clear communication and people who are accountable for what’s delivered.
It’s an approach that has stood the test of time, with client relationships averaging more than 6 years.
Who We Work With
We work with two distinct verticals — SMEs and Corporates & Mid-market — each deserving its own tailored strategy and servicing.
Corporates & Mid-Market
We understand that enterprise growth requires more than strategy—it demands cross-functional alignment. Our team is fully comfortable navigating multi-layered corporate hierarchies, collaborating with diverse internal teams, and translating complex performance data into confident, high-level business decisions.
We’ve audited digital marketing at board level, trained 20-member marketing teams, helped hire digital talent and worked with finance teams to set KPIs, analyse performance and make the case for additional investment.
SMEs
SMEs have a different operating rhythm. Decisions are closer to the business and outcomes are often immediate.
We work directly with owners and marketing teams, without unnecessary layers or processes. That means spending less time reporting on activity and more time focused on the tactics, decisions and outcomes that matter to the business
LET’S CHAT
Whether you’re looking for a performance boost, a change in agency, a white-label performance partner, or just a second opinion, we’ll show you your true potential and prove that we can get you there.
About Us
Mouseback is a specialist performance marketing agency
Location
Ilex House, 94 Holly Rd, Twickenham TW1 4HF, UK
Contact
+44 7432 617781
karthik@mouseback.co.uk
Links
Case Studies
Privacy Policy